Local outreach - Trade shows, fairs | 
|
Trade shows and exhibits...
Here are some considerations for deciding to whether to participate in a
function of this type.• It helps to choose a trade show or fair at which the attendees are likely to be open to hearing such a message. Some events may simply not be condusive. (one team learned that when renting a booth where a rock concert was part of the event and at times, "outblasted" their ability to play their DVD or simply talk to people without shouting!)
• You also want to consider, in advance, the general tone and topic of the other booths, which you can learn about from the producers of the event. Ask yourselves, will we feel comfortable presenting the message of Prem Rawat in this setting? Some functions, for reasons neither right or wrong, may simply not feel appropriate.
• It's a good idea to visit and preview, in advance, a trade show/festival/fair where you may be interested in presenting a booth in the future. Would it be a comfortable place to present an exhibit? Since many of these are yearly events, once you find the ones that "fit", an exciting partnership can form between your team and the producers of those events. Placing yourselves and your initiatives in the public eye like this can lead to wonderful contacts and ongoing relationships with individuals and organizations who share common ground with the message of personal peace.
Find what you think is right and you'll have a blast!
Street festivals...
are less formal and sometimes less commercial than trade fairs, depending on their mission. Again, attending the festival in advance is a good way to assess if it would be appropriate and likely to yield interest and results.
Community events can be good places to promote the Words of Peace cable programming. A TV with a video clip from Words of Peace can attract viewers to the booth, where they can be given local scheduling information. These exhibits can provide the opportunity to distribute invitations to an upcoming screening or special premiere, as well as the occasion to give away printed articles, brochures and other local handouts.
A banner printed on outdoor vinyl or other materials will last through many events and is worth the investment to draw attention, when so many other exhibits and displays are trying to draw in visitors as well.
Trade show guides and checklists...
provide more detailed information about booths at trade shows and street fairs or festivals:
The PR/Promotions Team Trade Show How-to Guide & Checklist (MS file, 29kb)
A Local Team Trade Show How-to Guide & Checklist (MS doc, 33kb)
Promoting your presentation during the event
Whether done in your booth or in a room especially designated at the show, your presentation is one of the key elements of your participation, and provides a great advantage in getting the message across. You will, of course, need someone on your team or a friend to help set any special A/V up. At some exhibits, even in small
These types of presentations are usually listed in the show’s program guide, if one is offered. Be sure to check in advance for all possible free promotion you can take advantage of. Distributing small business cards at the show that list your presentation name, time, and location, along with your booth location, can supplement your promotions. Continue having volunteers "leaflet" amongst the crowds,during the event with information handouts about your booth. This can result in some real surprises and guests who might not have found your exhibit otherwise.
|
|